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New Retail Era: The Value That Robots and Retail Create for Users

New Retail Era: The Value That Robots and Retail Create for Users

The retail industry, which started from small shops in the last century, has greatly evolved. Today, the sales points are so vast with physical shop branches, agents, unmanned shelves and tomorrow’s artificial intelligence robot pilot point. As you can see, the whole change is slowly shifting to free hands and do more. When the retail industry spread in the form of a star fire, it has occupied a large market, and it also brought great convenience to our daily lives. 

Robots Add More Life to the Retail Industry 

When the new retail industry is associated with artificial intelligence robots, we are introduced to artificial intelligence, autonomous sports planning, and other technologies that aim to provide customers with personalized shopping services, efficient and accurate marketing for branded merchants, open retail platform for operators, and lastly, online and offline integrated marketing data management. 

Improved Offline Shopping Experience 

In terms of customer reception services, intelligent robots can provide services, such as welcome reception, service inquiries, navigation guides, etc., that create a more interactive and attractive offline shopping experience for customers. These robots can also identify VIP customers for faces. With the launch of the exclusive VIP services, intelligent robots can already assist customers to accompany their children’s family members, attract children’s passengers, and extend time for customers to stay, so that they can enjoy shopping even more. 

Intelligent and Precise Marketing 

Intelligent robots can complete intelligent and accurate shopping guides through product information search, interest recommendation, and brand merchant guidance. At the same time, they also serve as a mobile and interactive advertising platform that can push ads based on location information during navigation. The robot can provide users with online platform drainage, online video shopping, remote shopping, and other services for registered members and VIP customers online. In an online physical environment, virtual goods and offline physical goods can be promoted to further expand a marketing space. Moreover, in today’s popular unmanned stores, intelligent robots actively guide customers into the store, answer customer inquiries, improve the operational efficiency, and the flow of incoming stores. 

Excellent Data Capabilities 

The data capabilities of intelligent robots mainly focus on data collection and data operations. As one of the traffic portals for offline retail scenarios, robots may be used to record each interaction and consumption data accurately. In real time, they can also synchronize with the cloud database. With the improvement of data volume and the continuous improvement of data applications, robots can analyze any application data to help merchants improve user portraits, grasp consumption trends and habits, and realize data-driven management and industry development. 

Among all, the intelligent robot is not only considered an intelligent business terminal, a data collection terminal, and a data marketing terminal. It is also an important hub for connecting online and offline data and services. From terminal interaction and data collection, to data analysis and application, to the highest level of pre-judgment, this robot brings a typical professional intelligent hardware application based on big data architecture. All this said, it is safe to assume that the future value of smart shopping guide robots is limitless. 

Core technology can be integrated into the retail scene, and robots can really be useful. 

Intelligent robots have core technologies and functionalities, such as autonomous motion planning and artificial intelligence. Both can be integrated into retail scenes. Let’s take a look at the situation this way.

First, these robots use a motion platform designed for retail scenarios, which even in complex shopping mall environments of thousands of square meters, can accurately locate and accurately navigate. Also, robots can independently plan the path for precise navigation of merchant counters and achieve safe obstacle avoidance in public places. In addition to bypassing pillars, stairs and other fixed architectural furnishings in a mall, robots can also identify a deep environment, avoid dynamic obstacles like pedestrians that suddenly appear. With these robots, safety can be guaranteed even in public environments. 

Interestingly, robots are also equipped with face matching technology, which can be used to serve VIP customers or assist merchants to register members for customers. They can also carry out personalized shopping guides based on gender, age, mood, and other facial attribute recognition. They can even be used for precise marketing to create a personalized shopping service experience for customers. 

In the aspect of intelligent voice interaction, robots can adopt to a voice interaction scheme, combining open domain chat system and vertical domain dialogue system, and designs three levels of open domain chat system, grassroots vertical field dialogue system, and deep vertical field dialogue system. The dialogue corpus is based on industry. And the user’s business needs are customized. When talking with customers, robots can screen the conversation content like an hourglass, and finally focus on the customer’s needs or interests. Soon thereafter, they can recommend a product or service that best matches the information provided.

In the process of providing interactive services for customers, robots continue to accumulate professional knowledge and colloquial corpus, and gradually build an increasingly sophisticated retail industry knowledge base based on robotic autonomous learning and system iteration. 

More than the application of robot core technology, LABx7 wants to provide users with integrated worry-free product delivery services, from the early stage of demand combing, customized secondary development, to robot dialogue corpus design and construction, operation platform maintenance, such as member face library and push content update, as well as regular product and system installation deployment, use training, and later System maintenance upgrades and more. 

Online artificial intelligence can soon help promote the integration of science and technology into life in terms of social benefits. In terms of economic benefits, enterprises can reach more markets and obtain more profits with the highest attitude. Like today’s unmanned shelves, to the street adult shop, to the future artificial intelligence robot store manager, perhaps we continue to improve the quality of life on the road of technology. Obviously, technology plays a vital role in productivity. If we continue to study technology, lives will be better. Today is a new era of technological life. Let us quietly feel it coming. 

Retail Business Transformation: Creating New Value in the New Retail Era

Retail Business Transformation: Creating New Value in the New Retail Era

After the rapid technology development in recent years, Ma Yun has finally proposed a new retail concept. Since then, the new retail wind has blown through every corner, and new retail species characterized by unmanned, shared, instant, and intelligent are everywhere, online and offline unbounded.  

In addition, virtual and the reality blends, and the world is being refactored. Behind this is the transformation of data to the people’s yard, which is the subversion of technology to business. 

In this wave of new retail, there are issues that operators must explore: how to transform traditional offline stores, how to guide offline to the line, how to optimize products, and how to implement new retails.  

A few years ago, under the impact of the online store boom, a large number of physical stores have closed down, and now, the e-commerce giants have laid out the establishment of physical stores. Basing on the current situation, online shops and physical stores believe that the offline layout is still the focus. 

2018’s sudden “unmanned supermarket” suddenly attracted the attention of countless people, especially the term “no one”, which is reminiscent of the trend of human machine intelligence replacing labor, and some people attribute it to “new retail”. Driven by results, the “fourth industrial revolution” started to sing hymns.  

Amazon launched the new concept store Amazon Go early last year, and Japanese media are also beginning to make a big “unmanned cash register system.” Why do we want to popularize “unmanned supermarkets”?  

Other than the “hurricane ignition” of technological development, controlling costs is probably the most convincing answer. According to statistics, even in developed countries, such as Europe, the United States, and Japan, the gross profit of the retail industry is only 15%-20%, of which labor costs account for about 12%.  

In order to save costs, liberate labor makes up for the shortage of labor. No one supermarket or unmanned convenience store expected these solutions. Although the labor cost of China’s retail industry only accounts for about 7%, alleviating the profit pressure caused by excessive employment costs has almost become a demand in every aspect of the retail industry. 

Behind the new retail concept, Nielsen and McKinsey gave a more practical answer. Nielsen said in the “2016 China Supermarket Shopper Trend Report” that as Chinese shoppers’, shopping habits matured and online shopping channels penetrated further. In fact, the penetration rate of convenience stores and online shopping increased from 32% and 19% respectively. To 38% and 35%, this trend has brought about the transformation of traditional hypermarkets and supermarkets. 

McKinsey has a similar view about the 2017 China Digital Consumer Research Redefining the Customer Experience in the New Retail Era. Though omnichannel has become the new normal, offline channels are still an important node for customer experience and sales transformation.  

For example, in the consumer electronics category, 93% of consumers will go online to research, and then go to the store experience; 96% of consumers will experience or purchase online. 

From this point of view, the unmanned supermarket is not used to replace offline retail stores, but to compensate for the offline experience of e-commerce. Users experience consumption in unmanned stores, then place orders through the e-commerce platform. They then use logistics to deliver to the users, which will open up a series of links and opportunities, such as e-commerce, logistics, and offline. The essence of new retail is to eliminate the intermediate link, rather than simply reducing labor costs. 

Obviously, the original intention of the new retail does not suggest that the people who are not in the supermarket are happy. It’s basically replacing the labor force to occupy the offline realm in a new mode. 

Artificial Intelligence and the Internet of Things Create New Value 

Artificial intelligence and IoT technologies create new retail value, helping enterprises achieve “low cost, improve efficiency, and experience”. Every business change is bound to be accompanied by major technological innovations. New retail is no exception.  

In recent years, artificial intelligence and relevant technologies, such as vending machines, advanced identification devices, voice search, Internet of Things, big data, and sensing, have been continuously upgraded. They continue to generate and develop new business models. Wisdom stores are even said to be the key areas of various technology applications, and are referred to as the new retail “Gathering Dacheng”. 

At present, artificial intelligence and IoT technology landing store applications include three primary types of application scenarios.  

First, artificial intelligence technology is equipped with IoT technology, and image recognition and face recognition are managed by the camera. For example, after installing a camera or other sensing equipment in the store, the image recognition technology is used to evaluate the passenger flow, and the store service personnel are instructed to make adjustments and feedbacks according to the heat distribution in time to improve operational efficiency and reduce the cost of the human patrol shop.  

The second scenario is the personalized recommendation of “Thousands of People”, which is based on the consumer’s historical consumption preferences for accurate recommendation. It aims to enhance the customer experience, which is both a means of precision marketing and can actually increase the volume.  

Third, the brand realizes highly data-based management of supply chain, inventory, and store products through RFID technology. Taking the clothing store as an example, RFID technology can accurately count how many times a piece of clothing has been picked up from the shelf and is brought into the fitting. How many times, how to sell the details, help the store to achieve the grasp of the single product line, efficient management of store display and group goods, accurate grasp of consumer interest. 

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